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Ethics and Standards
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Reciprocal linking is a process where two websites link exchange with each other, by placing exchange links on their websites to the other site. Reciprocal linking is very important for getting a good search engine ranking. Link exchange or trade links with other websites increases the website's link popularity.
Sites that contain adult content, warez, or any kind of illegal activity will not be accepted in the link exchange directory. Web sites should be related to our web site activities.

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Advertising and Marketing on the Internet: Rules of the Road
FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium

Black Hat SEO
Worst practices, software and gimmicks to avoid.

The Classification of Search Engine Spam
Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.

CommercialAlert Complaint to the FTC
Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.

The Control of Misleading Advertisements Regulations 1988
UK Act of Parliament that covers misleading advertising on the Internet.

The Curse of Cloaking
Describes the action of cloaking and explains why you should not do it.

Customer's Guide to Ethical Search Engine Optimisation
A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.

Email Marketing Ethics and Spam Reporting
Guide to avoiding being spammed and sending e-mail without spamming.

FTC Halts Internet Pagejacking Scam
Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.

Full Code of Ethics - American Marketing Association
The AMA's code of ethics for marketing on the Internet.

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