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Ethics and Standards
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Reciprocal linking is a process where two websites link exchange with each other, by placing exchange links on their websites to the other site. Reciprocal linking is very important for getting a good search engine ranking. Link exchange or trade links with other websites increases the website's link popularity.
Sites that contain adult content, warez, or any kind of illegal activity will not be accepted in the link exchange directory. Web sites should be related to our web site activities.

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Nigritude Ultramarine FAQ
Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.

ScreenSpam.org
Effort to discourage companies from using across-the-screen 'rich media' advertisements.

Search Engine Optimization Standards Discussion
Examines the issues surrounding SEO standards of conduct.

Search Engines: Economics & Ethics
Talks about the difficulties in getting listed in a search engine and search engine ethics implications.

Search Engine Disclosure Ratings: May 2003
Reviews major search engines to see if disclosures of paid content are clear and conspicuous. (May 30, 2003)

Desperately Seeking Search Engine Marketing Standards
Reviews efforts to create standards for SEO industry and search engine marketing professionals. (November 5, 2001)

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